The Dodge Charger was Chrysler Corporation's more luxurious response to the Mustang, billed as a mid-size fastback coupe similar in size and shape to the AMC Marlin. It was based on the Coronet but shared none of its visuals and spawned a number of super quick versions that tortured just about any early Mustangs.
The year was 1966 when Dodge finally joined the fastback muscle car party with the Charger. It was based on the B-body platform and was previewed in an ad that ran during that year's Rose Bowl which talked about the new "Leader of the Dodge Rebellion."
The original Charger was a more refined coupe sitting just under the personal luxury category dominated by Ford's T-Bird. That's why performance wasn't paramount from the get-go although the 426 Hemi engine was duly available. Also, Dodge quickly put the Charger on the track in the Nascar series, the car winning the 1966 NASCAR Grand National championship with driver David Pearson.
1966 Dodge Charger Exterior
That model was recognizable thanks to its huge wraparound rear window and fastback design. Then, in 1965, AMC responded with the Rambler Marlin, a car based on the same principle.
This was all happening while the man at the top of the Chrysler pyramid was Lynn A. Townsend. According to an article written by then-Chief and Manager of Dodge Passenger Car Planning, Burt Bouwkamp, Townsend had an overview that contradicted that of the regional dealers. Bouwkamp recounts that " vision was that the Chrysler cars competed with Oldsmobile and Buick, Plymouth competed with Chevrolet and Ford, and Dodge competed with Pontiac." He argued that this was "a logical plan, but that is not what the Dodge dealers or the Dodge sales division wanted."
Instead, according to Bouwkamp, "For , the Dodge dealers took every opportunity to tell the management they wanted to sell in the Ford-Chevrolet-Plymouth market." Ultimately, the rift got so evident that Townsend made one concession: "we were authorized to plan one Chevrolet-Ford-Plymouth competitive model," said Bouwkamp of what would become the Dodge Polara. But the Polara was a C-body model, bigger than what the dealers wanted, so the dealers' anger wasn't quenched.
By 1965, remembers Bouwkamp, "one of the Dodge Dealer Council requests was for a Barracuda type vehicle; the theme was the same — 'we want what Plymouth has.'" But Townsend was clear: he did not want to see Dodge make a Barracuda rival. That's how the original Charger was born, with an 11-inch longer wheelbase than that of the fish-named Plymouth so that it wouldn't compete with it directly.
"Money and timing dictated a derivative of an existing product, so the first Charger became a fastback derivative of the Coronet two-door hardtop," said the former Chief of Product Planning. The design team led by Bill Brownlie although the overall styling is credited to Carl Cameron. Bouwkamp goes on to point out that "it was the approved design, but we told the press and auto show attendees that it was just an idea and that we would build it if they liked it It was pre-ordained that they would like it."
The production Charger is easily noticeable thanks to the "electric shaver" front grille that stretched across the front fascia. It is framed by chromed trim pieces. The car's design team opted for a decidedly boxy outline for both the front end and the rear, the rectangle being the go-to geometric shape on the 1966 Charger. The four headlights are hidden behind the polished grille with vertical bars. They rotate into view when needed.
Below the grille, there's a thick chromed bumper with two integrated vertical elements that are replicated in the back as well. The hood opens with the central part of the front trim.
The lines form a C shape around the front then run past the front wheel wells, past the door and then grow wider around the area of the rear quarter panel to make room for two sets of horizontal polished elements placed at a slight angle on the car's hips. The top of the fenders and the doors is lined up by a chromed trim element that goes around the back and ends above the rear fender.
The Charger comes with typical Rallye-style hubcaps with a chromed lip and spokes and blacked-out recessed sections.
The pillarless design makes the car longer than its 117-inch wheelbase would suggest. At the back, this Cranberry Red Metallic-painted car features a double gold line. The rear end is characterized by the presence of a horizontal one-piece taillight with the 'Charger' letters placed on it. the taillight is surrounded by an equally angular air vent. Below the rear light, there's the chromed bumper, again hefty in size.
The form of the rear window is quite unique on the early Chargers as it slightly wraps over the raised edges of the C-pillars, forming a sort of a wide U. The car has dual exhaust pipes that end with two chromed tips on both sides.
1966 Dodge Charger Exterior Dimensions:
1966 Dodge Charger Interior
The large steering wheel with simulated wood grain on the rim is large enough to see the four big gauges mounted atop the dashboard's center panel. The faux wood grain is replicated on the lower dash area while the center panel itself is black with a checkered texture on the passenger's side.
The design of the four main gauges is interesting. In the case of the tachometer and the odometer, the numbers are written with black characters on the outer silver ring while the needle moves within the confines of the gauge itself - this is because the Charger doesn't have usual light bulbs that light up the instrument panel, instead going for electroluminescent dash pods.
In the middle of the dash, there are the A/C controls as well as the radio. The vents for the A/C are placed just below, in line with the steering wheel. There are also three more Sunpro gauges attached to the lower edge of the dash which show you the oil temperature, pressure and the status of the battery.
There's also a center console that extends from under the dash all the way to the rear. According to Burt Bouwkamp, "We removed the rear seat floor console ", his argument for this decision was that "customers complained about the console interfering with access to the left rear seat from a curbside entrance. In this picture, the rear seats and armrest are folded down."
1966 Dodge Charger Drivetrain
The 6.3-liter V-8 is the engine powering the car we see here in these pictures. Thanks to a weight of just 3,650 pounds, the 383 Charger could reach 62 mph in about 10 seconds and achieve a top speed of 121 mph. The engine is fed via a 4-barrel Carter AFB carburetor.
This particular example also has front and rear Hemi sway bars, rear Hemi leaf springs, power brakes, and power steering. This car comes with the 3-speed automatic transmission. A 3-speed manual was also available as well as a 4-speed manual. The suspension was independent at the front where Dodge also fitted disc brakes while drums sat at the rear.
1966 Dodge Charger Specifications:
1966 Dodge Charger Pricing:
This particular is estimated to sell for anywhere between $25,000 and $35,000. This is, according to Mecum Auctions, a car that underwent a "frame-up restoration" with a number of optional extras inside as well as some Hemi parts that hike the price up.
If you don't have that kind of money, though, there's no reason to despair. Chargers in average condition sell for about $12,000 to $18,000 and, with 37,000 units sold in 1966, the market has plenty to offer.